Biker's Booty Privacy Notice
Privacy Notice as of February 7, 2024
WELCOME TO Biker's Booty
Biker's Booty COMMITMENT TO YOUR PRIVACY
Who is Biker's Booty?
Who is responsible for the collection and use of my personal information?
What kind of information does Biker's Booty collect and when?
How does Biker's Booty use my personal information?
How long does Biker's Booty retain my personal information?
Does Biker's Booty share my information?
What about links to other websites?
Your California Privacy Rights
Changes to this Privacy Notice
How do I contact Biker's Booty?
WHO IS Biker's Booty?
WHO IS RESPONSIBLE FOR THE COLLECTION AND USE OF MY PERSONAL INFORMATION?
The entity responsible for the data processing described in this Notice is Biker's Booty LLC 15101 Magnolia Blvd. #E4 Sherman Oaks, United States ("Biker's Booty, Inc."), which is the data controller of such data processing for the purposes of data protection laws.
The entity responsible for the personal data processed in relation to products we sell through our website ("Online Sales") and which is the data controller of such data processing for the purposes of data protection laws is:
Biker's Booty LLC 15101 Magnolia Blvd. #E4 Sherman Oaks, CA 91403
The contact details of each of these controllers can be found in the “How do I contact Biker's Booty?” section below.
In this Notice, "Biker's Booty", "we" or "us" is used to refer to the entity which is the controller for the relevant data processing activity as outlined above.
WHAT KIND OF INFORMATION DOES Biker's Booty COLLECT AND WHEN?
We may collect personal information from you when you visit one of our websites, save your information with us online, contact us with a question or concern, want to organize a test ride or organize a rental, process your information for warranty purposes or participate in a contest, promotion, or survey.
Biker's Booty will also collect personal information from you in the context of Online Sales. If we do not collect this personal information, we may not be able to provide you with the products and services you have requested.
Information You Provide
Providing the information identified in this section is optional. However, if we do not collect this personal information, we may not be able to provide you with the products and services you have requested. The information you provide may include:
Your name, email address, postal address, phone number, mobile phone ID, location data, gender, birthday, and other registration information.
Information about your personal interests, including product and service interests;
Transaction-related information, including your credit card number and information about the purchases you make and services you subscribe to online, by phone, or in our stores;
Information you otherwise provide us, such as when you contact us;
Information from our joint marketing partners or other related third parties as permitted by local law.
Information We Collect Automatically
In addition to any personal information or other information that you choose to submit to us, we and our vendors (including content and analytics providers and advertising companies) may use a variety of tracking technologies that automatically or passively collect certain information whenever you visit or interact with our websites or one of our advertisements or other content elsewhere online. This type of usage information may include the browser you are using, your IP address or other unique identifier, geolocation, search terms, your use of the Biker's Booty Services (including clicks, movement, scrolling, and keystroke activity), the URL that referred you to the Biker's Booty Services, all of the areas within our websites that you visit, anonymous traffic data, and the time of the visit.
Tracking technologies that may be used on our websites include:
Cookies, which are bits of electronic information that a website may transfer to a visitor's computer to identify specific information about visits to a website. “Strictly Necessary” cookies are essential for the operation of the website and enable you to access certain website features. “Functional” cookies are used to recognize you when you return to a website. They also remember your preferences (such as your username, language, and region) on websites and enable us to personalize content for you. “Analytics” cookies are used to monitor website performance, for example by recognizing recognize and counting the number of visitors and observing how visitors move around the website. “Targeting and advertising” cookies may be placed on a device to recognize the device and use that information to provide you with advertising tailored to your interests.
Web server logs create a record of activity on the website, such as if you enter a search term into a search box.
We may use GPS (global positioning systems) software, geo-filtering, and other location-aware technologies to locate you, sometimes precisely, for purposes such as verifying your location and delivering or restricting content based on your location. Biker's Booty Services may be personalized based on various information we may have about you to provide you with more location-relevant content.
We may combine certain automatically collected information with other information we obtain about you, which may include data we obtain from third parties.
We or other parties may collect personal information about your online activities over time and across different websites when you use our websites.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites and online services, our websites are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you may wish to visit http://www.allaboutdnt.com/.
We may use third-party technology to collect and use data in connection with interest-based advertising. These third-party ad technology companies and advertisers may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from our websites and elsewhere on the Internet and use that information to provide advertising services to us, including interest-based advertising or advertisements targeted to your interests.
We may use certain third-party web analytics services. We’ve implemented Google Analytics Advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. We and our vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, detect your device, and personalize content.
To find out more about how these third-party analytics services manage the privacy of information in conjunction with delivering ads online, and how to opt-out of information collection by these networks, please visit: http://www.youradchoices.com, http://www.aboutads.info/appchoices, or http://www.networkadvertising.org.
For more information on how Google Analytics uses data collected through our websites, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit: http://www.google.com/settings/ads and https://tools.google.com/dlpage/gaoptout/.
You may opt out of Facebook Custom Audience by logging into your Facebook account and changing your privacy or advertising settings as per Facebook’s opt-out instructions. You may also use your Facebook account settings to unlink your Facebook account from our websites.
We may collect, use, store and transfer different kinds of personal data about you.
HOW DOES Biker's Booty USE MY PERSONAL INFORMATION?
We may use your personal information in the following ways:
To personalize and enhance your experiences when you interact with Biker's Booty
To enable Biker's Booty to provide you with the highest quality experiences, products, and motorcycles
To process and fulfill your orders, which includes sending you transactional emails to confirm your order status and shipment
To communicate with you and send you information by email, postal mail, telephone (including autodialed or pre-recorded call), text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications
To administer contests and promotions, and to respond to your requests
To help us learn more about your motorcycle and retail preferences
To help us manage and improve our websites, events, experiences, products and services
To update you on membership programs, benefits and service
To validate your identity
To alert you about product safety announcement or recall
To perform market and demographic research
To establish or exercise our legal rights or defend against any legal claims, or when necessary, to investigate, prevent, or respond to suspected illegal activities or fraud, or to protect the safety, rights, or property of you, us, or a third party
HOW LONG DOES Biker's Booty RETAIN MY PERSONAL INFORMATION?
The amount of time Biker's Booty will retain personal information varies, depending on the services Biker's Booty has provided and the nature of the personal information that Biker's Booty holds. Biker's Booty only retains personal information for such period of time as is necessary for the legitimate purposes for which the personal data are processed.
Where you purchase products from us online, we may also retain information about your order history (such as Transaction Data relating to previous orders) for up to 10 years.
Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold.
When personal information is no longer required by Biker's Booty or by law, Biker's Booty will either convert it into an aggregated non-identifying form or Biker's Booty will appropriately destroy or erase the personal information.
DOES Biker's Booty SHARE MY INFORMATION?
We may disclose your personal information for certain business purposes as described below:
Our Corporate Family: We may share your personal information within Biker's Booty throughout the world (including with, but not exclusive of, Biker's Booty LLC to assist us in providing any Biker's Booty Services to you, offering any personalized experiences, offering products or other services that may be of interest to you, and to process online orders and other requests.
Third-Party Partners: We may also share personal information with our third-party partners to the extent necessary for those providers to provide services to us, including, but not limited to, technology partners, payment partners, marketing agencies, professional advisers and other suppliers, identity management provider, billing services provider, subscription services provider and third-party providers that support our mobile app. In addition, we may give anonymized data (data that cannot be traced back to you) to third party partners for statistical purposes and for analyzing and improving our services. We take steps to ensure that these companies are contractually obligated to keep the personal information that we provide to them confidential and to use such information only as we permit. We may also share personal information with non-affiliated companies that market Biker's Booty branded products and services, or in connection with your financial obligations concerning a Biker's Booty product or service. These companies have their own privacy practices and notices.
Certain Business Transfers: Your personal information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, or joint venture, or for the financing or sale of Biker's Booty assets and could be transferred to another party as one of the business assets in such a transaction. It may also be disclosed in the event of insolvency, bankruptcy, or receivership.
Government and Law Enforcement: We may share your information as required or permitted by law, including sharing with governmental agencies, law enforcement, or authorized third parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity that may expose us, you, or any other party to legal liability.
SWEEPSTAKES AND CONTESTS
We may use your personal information to send you marketing materials, to conduct surveys, contests, sweepstakes, and to award prizes. We may request additional information to participate in contests and surveys (such as your photos, personal opinions, preferences, and interests). Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose your information. Contact information will be used to notify the winners and award prize.
Cookies and Other Tracking Technologies: Biker's Booty and third-party partners we work with use tracking technologies (including cookies and pixel tags) on our websites in order to provide tailored advertisements on Biker’s Booty behalf and on behalf of other advertisers across the Internet. Biker's Booty and these companies may collect information about your activity on our websites and other websites, as well as your interaction with our advertising and other communications, and use this information to determine which ads you see on websites and applications.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, Biker's Booty websites are not designed to respond to “Do Not Track” signals received from website browsers. To learn more about “Do Not Track” signals, visit http://www.allaboutdnt.com/.
Electronic Communications: If you do not wish to receive marketing communications from us, you can opt out of future marketing communications by following the instructions provided in those communications, for instance, in the footer of an email communication. Opt outs are entity specific. Further, we are required by law to provide motorcycle owners with warranty and recall information.
Review, Update or Change Your Information: Registered users may review, update, and change the information you provided to us at any time by accessing your account settings.
Children’s Privacy: Our online services are not intended for children under the age of 16 and we do not knowingly collect information online from children under the age of 16. If we become aware that we have obtained information from a child under the age of 16 we will delete such information in accordance with applicable law.
YOUR CALIFORNIA PRIVACY RIGHTS
California residents have certain privacy rights detailed in our California Consumer Privacy section. To the extent that there is a conflict between this Privacy Notice and the California Consumer Privacy section, the California Consumer Privacy section will control.
To support Biker's Booty operations, the majority of our computer systems, networks, and devices are currently based in the United States. Accordingly, personal information we obtain through our services may be processed in the United States and elsewhere where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By accessing our services, you consent to the collection and processing of your personal information in the United States.
CHANGES TO THIS PRIVACY NOTICE
We reserve the right to change this Privacy Notice prospectively effective upon the posting of the revised Privacy Notice and your use of Biker's Booty Services indicates your consent to the Privacy Notice posted at the time of use. To the extent any provision of this Privacy Notice is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.
HOW DO I CONTACT Biker's Booty?
To change selections about receiving promotional communications, or to update your personal information, you can contact Biker’s Booty by email, telephone, or postal mail. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from Biker's Booty. In certain countries, we may be subject to shorter time periods for certain types of request as a matter of law.
If contacting us by postal mail, please include your name and the email address or street address you used when you provided your information to Biker's Booty.
Customer Care via phone
Biker’s Booty LLC
Attn: Chief Privacy Officer
15101 Magnolia Blvd. #E4
Sherman Oaks, CA 91403